Sainsbury’s have started their own record label

The supermarket first claimed in June 2016 to be the largest retailer of vinyl records in the UK

Sainsbury’s have launched their own record label, with the supermarket set to release two new compilation records this week.

The supermarket giant first started stocking LPs back in March 2016, before declaring three months later that they had become the UK’s largest retailer of vinyl records.

 Sainsbury’s have now taken the next step by launching its own imprint, which is going by the name Own Label.

Own Label will release two compilations on Friday (November 3) in collaboration with Universal and Warner Music: ‘Coming into Los Angeles – A Taste of West Coast’ (which features the likes of The Monkees, Fleetwood Mac and the Doobie Brothers) and ‘‘Hi Fidelity – A Taste of Stereo Sound’ (which includes Mike Oldfield‘s ‘Tubular Bells’, Elton John and Todd Rundgren). Both records have been compiled by Saint Etienne‘s Bob Stanley.

Speaking about the launch of Own Label, a Sainsbury’s spokesperson said: “Our customers’ love of vinyl shows no sign of abating, so alongside the classics albums, we want to offer our shoppers something they won’t find anywhere else.

“Our exclusive Own Label records have been carefully tailored towards the inquisitive, cultured tastes of our customers so we’re confident that they’ll love the sound of our new releases and our ever increasing vinyl range.”



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