Internationally, we have gone from strength to strength, we have held parties in: Dubai, Malia, Kos, Croatia, Gibraltar, Bulgaria, Latvia, Egypt, Zante, Menorca, Kyrinea, Estonia, Majorca, Portugal, Marbella, Kavos, Milan, Paris and Amsterdam to name a few, joining forces with top holiday brands; Club 18-30, Freestyle, Escapades, Olympic, Airtours and Cosmos. Each year, in conjunction with Thomas Cook & 2wentys, we also host the main stage at The Naughty Reunion Weekender, providing the best in music entertainment with some of the biggest selling UK and International Urban Artists headlining such as: Busta Rhymes, Sean Paul, Wiley, Taio Cruz, J.Cole, Professor Green, JLS, Jeremih, Wretch 32, Chip (formerly known as Chipmunk), Tinie Tempah, Tim Westwood, Skepta, and many, many more.
Our subscribers reflect a multicultural fan base tied together by the lifestyle, attitude and love of music entertainment. From the loyal ‘old-skool ravers’ who have followed us since our beginnings to the new-skool up-takers who have just discovered the pleasures of the trouble free, vibe-filled raves that typify our nights; We attract sexy and stylish individuals who know how to have a good time, including many VIP guests that have frequented our parties over the years such as Jay Z, P.Diddy, Tinie Tempah, JLS, David Beckham, Nas, Kelis, Tulisa (X-Factor/N-Dubz), Dappy (N-Dubz), Sarah Harding (Girls Aloud) and Simon Webbe to name a few! Our main fan base range from 18–32yrs olds (Events/Album Sales/Web) as well as 13–17yrs olds (Under 18 events/Album Sales/Web). Our total reach through Live Entertainment is around 40,000 per annum, Direct Promotional Reach is around 15,500 per event and we reach around 75,000 per event through Interactive Promotion!
We were the first club to successfully amalgamate two of the most popular contemporary dance trends, changing the attitudes of UK Club Culture and over a decade later, we are still the brand that other urban promoters and brands judge themselves by.