About Us 2017-12-18T22:44:06+00:00

Established since 1992, we are not simply about the music; it’s a dedication to entertaining people and leaving them wanting more! Our team pride ourselves on providing a total entertainment package, placing the most talented Artists and DJs, supported by an incredible team of dancers and themed production in some of the most beautiful venues around the world.

For our 20th Anniversary as a brand, and to celebrate this huge milestone, TwiceasNice offered a week of pure unadulterated partying in Ibiza. From Celebrating our TwiceasNice 20th Anniversary at Global Room Pacha to the stunning Ocean Beach Club, we also set sail around the Balearic Ocean to witness the world famous Ibiza Sunset. We embraced our inner animal at The Zoo and joined one of the most legendary nights on the island, ‘The Water Party’, at the beautiful Es Paradis.

We will be celebrating Part 2 of our TwiceasNice 20th Anniversary at The Naughty Reunion Weekender with a fantastic line-up including: JLS, Professor Green, DJ Fresh, Fatman Scoop, Fuse ODG, Sneakbo, Zane Low, Charlie Sloth, Danny Howard, Judge Jules, Artful Dodger, DJ Ace + many more!

We have also been invited to take part in celebrating the 15th Anniversary of the Red Bull Music Academy. Taking place at The London Eye on Thursday 14th November, we will be part of 30 of the most iconic clubs and club nights that have helped to shape the global music scene over the last 30 years. Each Club Pod will be broadcast LIVE to multiple territories across the world via Channel 4OD’s first live-stream and YouTube.

With over 20 years experience, we are one of Europe’s most recognised and respected entertainment brands. In the UK & Internationally, we have gone on to grow very successful businesses covering a range of industry sectors from; Artist Management, Live entertainment, Marketing, Mechanical Music Sales, Publishing and Retail.

Our Artist agency showcases the very best Celebrity Live Performances and Disc Jockeys, plus Personalities and Hosts from all around the world! We have added a variety of Artists and Acts from all genres of music to its roster and have expanded the client base internationally to Europe, Asia, Africa and the Middle East.

Internationally, we have gone from strength to strength, we have held parties in: Dubai, Malia, Kos, Croatia, Gibraltar, Bulgaria, Latvia, Egypt, Zante, Menorca, Kyrinea, Estonia, Majorca, Portugal, Marbella, Kavos, Milan, Paris and Amsterdam to name a few, joining forces with top holiday brands; Club 18-30, Freestyle, Escapades, Olympic, Airtours and Cosmos. Each year, in conjunction with Thomas Cook & 2wentys, we also host the main stage at The Naughty Reunion Weekender, providing the best in music entertainment with some of the biggest selling UK and International Urban Artists headlining such as: Busta Rhymes, Sean Paul, Wiley, Taio Cruz, J.Cole, Professor Green, JLS, Jeremih, Wretch 32, Chip (formerly known as Chipmunk), Tinie Tempah, Tim Westwood, Skepta, and many, many more.

Our subscribers reflect a multicultural fan base tied together by the lifestyle, attitude and love of music entertainment. From the loyal ‘old-skool ravers’ who have followed us since our beginnings to the new-skool up-takers who have just discovered the pleasures of the trouble free, vibe-filled raves that typify our nights; We attract sexy and stylish individuals who know how to have a good time, including many VIP guests that have frequented our parties over the years such as Jay Z, P.Diddy, Tinie Tempah, JLS, David Beckham, Nas, Kelis, Tulisa (X-Factor/N-Dubz), Dappy (N-Dubz), Sarah Harding (Girls Aloud) and Simon Webbe to name a few!  Our main fan base range from 18–32yrs olds (Events/Album Sales/Web) as well as 13–17yrs olds (Under 18 events/Album Sales/Web). Our total reach through Live Entertainment is around 40,000 per annum, Direct Promotional Reach is around 15,500 per event and we reach around 75,000 per event through Interactive Promotion!

We were the first club to successfully amalgamate two of the most popular contemporary dance trends, changing the attitudes of UK Club Culture and over a decade later, we are still the brand that other urban promoters and brands judge themselves by.

We have become a prominent name in the industry, providing music to the masses. We have a deserved reputation around the world not only for the quality of its Artists but also for delivering a high standard of service. From the date an Artist is confirmed, in the lead up to the booking and right through to the performance itself our experienced team are on hand to assist you 24/7.

We have won multiple awards for our extensive work in the music and entertainment industry to include:

  • The Top 50 Legendary Clubs of All Time – IDJ Magazine
  • Best Urban Club Night Award (UMA)
  • Muzik Awards only club promotions brand to be nominated in the Super Club category
  • Best Urban Promoter – Roc-A-Fella & UMS Awards
  • Best Promotion Company – Beda awards
  • TwiceasNice Founder Steve Gordon voted in the Top 20 ethnic media power list of by: The Guardian
  • Best International Promotion Company – DJ Magazine
  • Best Club Night Award – Kickers Urban Music Awards
  • Club of the Year –  Moet & Chandon Awards
  • Gold Status CD Compilation Producers – Universal & Warner Music Group
  • Endorsed & acknowledged as an International Super Brand by Warner Music, RBK and PlayStation
  • Member of the winning  team for the European Sabre award for the best European Consumer Tech for the PSP launch.
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