Gangsta rapper Ice Cube is going into the merchandising business, even if it is only for a short period of time.
Cube has teamed with Represent, to launch a new limited-edition apparel line to benefit the non-profit organization, Autism Speaks.
According to Cube, he wanted to work with the organization because he has a family member with autism.
So, he personally reached out to the organization to work on the exclusive T-shirt design, which is inspired by his 1993 classic “It Was a Good Day.”
“I’m proud to support the great work that Autism Speaks does, a cause that is so important to me,” Ice Cube explained. “My goal through this campaign is to not only help raise awareness but to also support this great organization’s efforts in promoting solutions for the needs of individuals with autism and their families.”
Prices for the shirts start at $24.99 and Cube’s design is also available for a variety of products, for men and women.
Ice Cube’s campaign ends next week on March 7, and the proceeds will donate to Autism Speaks.