50 Cent has been promoting Effen Vodka after every social media post for years since he took a financial interest in the alcoholic spirit.
Now, the G-Unit General has dumped the stock to a tune of $60 million, the rapper reveals on Instgram. The rapper owed a minority stake in the company.
The deal apparently took place roughly a month ago, as many people had already noticed the rapper had discontinued promoting the product.
In other news, 50 Cent has revealed that he will soon drop Street King Immortal, his oft delayed album.