Ed Sheeran To Give Example Collaboration Away As Free Download
Ed Sheeran has revealed plans to release his collaboration with Example as a free download.
The pair teamed up in the recording studio earlier this year and are currently figuring out when to officially premiere the track online.
"I've just done a song with Example that we're going to give away for free but we can't work out when we're going to give it for free, because we keep releasing singles and we don't want it to clash with them," Sheeran told Capital FM.
"Keeping yourself relevant is more important than record sales nowadays, because it all revolves around live shows," he explained. "So if you can give out free tunes that get the fans interested, they're going to remain coming to gigs.
"CDs aren't always going to be bought, it's great that they are at the moment, but they aren't always going to be bought.
"The way that American rappers are doing it nowadays is they give out a free mix tape once every six months and tour it, and make their money from touring.
"That's kind of the way it's going to happen in England in a bit I think."
Sheeran and Example both performed at last weekend's Capital Summertime Ball at Wembley Stadium.
Meanwhile, Sheeran's debut album + topped the US iTunes chart upon its release earlier this week.