Rihanna’s last Armani ad’ campaign was the Sexiest Launch of 2011 – officially – it won a poll and everything.

Now the Bajan beauty has stripped down to her smalls once again and is looking sexier than ever, this time debuting a darker hairdo. Is it the Sexiest Launch of (err, January) 2012? Is it her sexiest shoot yet?

While you're down there, why not take a peek at the Rihanna for Armani video too. Moving pictures of Rihanna = even better.



Rihanna – aka the face and body of Armani Jeans and Underwear – wore her hair in a cute blonde bob in her first Armani campaign plus some very sexy underwear. Oh and some Armani jeans.



For the latest shoot the 23-year-old has slipped on sheer, lacy lingerie in one campaign picture; a silky camisole and knickers for another and some figure-hugging Armani jeans. Fit.



The latest launch is a touch more innocent than the last but with her deliciously dark bangs (American for fringe – it sounds hotter) and smudged smokey eye make up, there’s no doubt that Ri-Ri is still Ri-eally hot (that worked better in our heads).



The SS12 Armani Jeans and Underwear line – as modelled by Rihanna – is available here and now.

We may not look anything like the World’s Sexiest star (again it’s official – she won a poll and everything) in these latest threads but we’re still willing to give it a try.