Forget red roses, the only Valentine's wish on many Emma Watson-loving fans' lips this year is to see the starlet in the flesh, and thanks to Lancôme, that might just become a reality.

In her role as an ambassador the cosmetics giant, the diminutive Harry Potter actress is launching the new 'Rouge In Love' line at Selfridges' London store this Friday, February 10.

Watson recently gave an interview to French Elle and explained why she chose to represent Lancôme. "I would have never lent my image to a brand if I didn't feel in perfect harmony with it! Lancôme embodies everything I like: France, where I was born, quality and stars who I admire for their sincerity and charm, like Julia Roberts or Penélope Cruz," she explained.

The new collection, available in 24 different hues, will be sold exclusively at Selfridges until April, when it will be rolled out nationwide.