About The Brand
Established since 1993, we are not simply about the music; it’s a dedication to entertaining people and leaving them wanting more! Our team pride ourselves on providing a total entertainment package, placing the most talented Artists and DJs, supported by an incredible team of dancers and themed production in some of the most beautiful venues around the world.
We are one of Europe’s most recognised and respected entertainment brands. In the UK & Internationally, we have gone on to grow very successful businesses covering a range of industry sectors from; Artist Management, Live entertainment, Marketing, Mechanical Music Sales, Publishing and Retail.
Our Artist agency showcases the very best Celebrity Live Performances and Disc Jockeys, plus Personalities and Hosts from all around the world! We have added a variety of Artists and Acts from all genres of music to its roster and have expanded the client base internationally to Europe, Asia, Africa and the Middle East.
We have become a prominent name in the industry, providing music to the masses. We have a deserved reputation around the world not only for the quality of its Artists but also for delivering a high standard of service. From the date an Artist is confirmed, in the lead up to the booking and right through to the performance itself our experienced team are on hand to assist you 24/7.
We pride ourselves on being reliable and trustworthy. Our personal yet professional approach has been the reason why we have become a prominent force in the scene. We also offer an additional range of Artist Management services and consultation to our clients.
To view the Artists we represent from around the globe please browse our site by clicking here.
Our team are also gold winning compilation CD producers, selling in excess of one million albums in the previous decade! The success of these albums is due to the fact we simply play the music that people want to hear.
Internationally, we have gone from strength to strength, with 2012 marking our 16th year in Ibiza and 14th year in Ayia Napa. We have held parties in: Dubai, Malia, Kos, Croatia, Gibraltar, Bulgaria, Latvia, Egypt, Zante, Menorca, Kyrinea, Estonia, Majorca, Portugal, Marbella, Kavos, Milan, Paris and Amsterdam to name a few, joining forces with top holiday brands; Club 18-30, Freestyle, Escapades, Olympic, Airtours and Cosmos. Each year, in conjunction with Thomas Cook & 2wentys, we also host the main stage at The Naughty Reunion Weeknder, providing the best in music entertainment with some of the biggest selling UK and International Urban Artists headlining such as: J.Cole, Busta Rhymes, Sean Paul, Wiley, Taio Cruz, Professor Green, JLS, Jeremih, Wretch 32, Chip (formerly known as Chipmunk), Tinie Tempah, Tim Westwood, Skepta, and many, many more.
Our subscribers reflect a multicultural fan base tied together by the lifestyle, attitude and love of music entertainment. From the loyal ‘old-skool ravers’ who have followed us since our beginnings to the new-skool up-takers who have just discovered the pleasures of the trouble free, vibe-filled raves that typify our nights; We attract sexy and stylish individuals who know how to have a good time, including many VIP guests that have frequented our parties over the years such as P.Diddy, Tinie Tempah, JLS, David Beckham, Tulisa (X-Factor/N-Dubz), Sarah Harding (Girls Aloud), Simon Webbe, Jay Z, Nas and Kelis to name a few! Our main fan base range from 18–32yrs olds (Events/Album Sales/Web) as well as 13–17yrs olds (Under 18 events/Album Sales/Web). Our total reach though Live Entertainment is around 40,000 per annum, Direct Promotional Reach is around 15,500 per event and we reach around 75,000 per event through Interactive Promotion!
We were the first club to successfully amalgamate two of the most popular contemporary dance trends, changing the attitudes of UK Club Culture and over a decade later, we are still the brand that other urban promoters and brands judge themselves by.
We have won multiple awards for our extensive work in the music and entertainment industry to include:
• Gold certification for the TwiceasNice CD compilation series
• Best Promotion Company – Smirnoff Beda Awards
• Best International Promotion Company – DJ Magazine
• The only urban club to be nominated in the Super Club category – Muzik Awards *Club of the Year – Moet & Chandon Award
• Best Urban Promoter – UMS & Roc-a-fella Awards
• "Top 50 Legendary clubs of all time” – IDJ Magazine
• Member of the winning team for the European Sabre award for the best European Consumer Tech for the PSP launch.
For more information on our marketing services, please contact:
jo@nicetalent.co.uk or Tel. +44 (0) 207 263 9199
For more information about advertising on this site please contact:
jo@nicetalent.co.uk or Tel. +44 (0) 207 263 9199



















